Topconf Tallinn 2017

TRACK

Product Lifecycle Management

Strategy, Marketing, Discovery, Definition/Design, User experience, Branding, Launch, Go-to-market, Product ownership, Business relationship management, Feedback

If your organisation's products and services are based on software, then your success depends on much more than development alone. What's your product strategy? How do you understand and engage with your market? What are their needs and how can you provide an attractive customer experience? How do you ensure that your business people and IT people trust each other and collaborate effectively? How do you go about branding, marketing and launching the product? Learn about the whole product lifecycle and how to manage your products from ideation to replacement or retirement.

Hosts

Helin Toom

Development Manager
Telia Estonia
Helin is working as a development manager in one of the leading telecom companies in Estonia, Telia. She has been working for Telia (formerly Elion) since 2006 and has had various roles in the company. As a development manager she is responsible for leading More

Simona Bonghez

Owner
Colors in Projects
Simona Bonghez, Ph.D.- Author and speaker, Owner of Colors in Projects. Although she has an IT background, Simona’s professional path moved slowly towards training and consultancy. She has over 20 years’ experience in delivering training and consulting More

Mark Smalley

The IT Paradigmologist
ASL BiSL Foundation
Mark Smalley is an IT Management Consultant at Smalley. IT and is specialized in application management and business information management. He is affiliated with the non-profit ASL BiSL Foundation, APMG International, GamingWorks and Pink Elephant. Mark More